They travel to Burkittsville, Maryland and interview residents about the legend. In October 1994, film students Heather, Mike, and Josh set out to produce a documentary about the fabled Blair Witch. The film spawned two sequels: Book of Shadows, which was released on October 27, 2000, and Blair Witch, released on September 16, 2016. The film became a resounding box office success, grossing almost $250 million worldwide against an estimated budget of $60,000, making it one of the most successful independent films of all time. Nevertheless, the film was regarded to have popularized the found footage film technique. While it received generally positive reviews from critics, the film's audience reception was polarized. The film had its United States release on July 14, 1999, and later expanded to a wider release starting on July 30. The film's distribution rights were bought by Artisan Entertainment for $1.1 million. The film premiered at the Sundance Film Festival on January 25, 1999, during which a promotional marketing campaign listed the actors as either "missing" or "deceased". About twenty hours of footage was shot and was edited down to eighty-two minutes. Principal photography began in October 1997 and took place for eight days in Maryland. A casting call advertisement in Backstage magazine was put up by the directors and Donahue, Williams, and Leonard were cast. They developed a thirty-five page screenplay which left plenty of room for dialogue improvisation since it was an outline of the event. The Blair Witch Project directors Myrick and Sánchez conceived the idea of a fictional legend of the Blair Witch in 1993. The three disappear, but their video and sound equipment (along with most of the footage they shot) is discovered a year later the "recovered footage" is the film the viewer is watching. Williams and Joshua Leonard) who hike in the Black Hills near Burkittsville, Maryland in 1994 to film a documentary about a local legend known as the Blair Witch.
The film tells the fictional story of three student filmmakers ( Heather Donahue, Michael C. The Blair Witch Project is a 1999 American psychological horror film written, directed and edited by Daniel Myrick and Eduardo Sánchez.
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